Neuroeconomics uses various methodologies to study the neural underpinning of economic decision-making. The goal of the present article is to briefly introduce the most frequently used methods. The main functioning, properties and features, including advantages and limits, of Positron Emission...

Solving the exploration/exploitation trade-off is a fundamental issue for an organism living in an uncertain and changing environment. This review describes how a stream of cognitive neuroscience studies linked exploratory behaviour to structures in the human prefrontal cortex, then identified...

In this article we examine social neuroeconomics from a complex systems point of view, that is rooted in the theory and methods of informationally coupled self-organizing dynamical systems. Our contribution focuses on establishinng a theoretical perspective within which one can interpret...

The ideal firm has been studied over several centuries, yet little is known about what makes one successful and another fail. This pioneering book brings together leading researchers investigating the concept of the firm from a neuroscientific perspective.

A Food Imitating Product (FIP) is a household cleaner or a personal care product that exhibits food attributes in order to enrich consumption experience. As revealed by many cases worldwide, such a marketing strategy led to unintentional self-poisonings and deaths. FIPs therefore constitute a...