Narrow search
Showing 1 - 10 of 221
Cover Image
Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?
Homburg, Christian; Artz, Martin; Wieseke, Jan - In: Journal of marketing 76 (2012) 3, pp. 56-78
Persistent link: https://www.econbiz.de/10009972106
Cover Image
The Influence of New Product Preannouncements on Shareholder Value: An Empirical Analysis
Homburg, Christian; Artz, Martin; Seifried, Jan - In: Journal of business economics : JBE 79 (2009) 6, pp. 751-780
Persistent link: https://www.econbiz.de/10008263839
Cover Image
Mannheim Performancemaße zur Leistungsbewertung von Managern in Marketing und Vertrieb: Ergebnisse einer branchenübergreifenden empirischen Studie
Homburg, Christian; Artz, Martin - In: Controlling : Zeitschrift für erfolgsorientierte … 22 (2010) 8, pp. 448-456
Persistent link: https://www.econbiz.de/10008454366
Cover Image
Performance-measurement system design and functional strategic decision influence: The role of performance-measure properties
Artz, Martin; Homburg, Christian; Rajab, Thomas - In: Accounting, organizations and society : an … 37 (2012) 7, pp. 445-461
Persistent link: https://www.econbiz.de/10010018138
Cover Image
Performance-measurement system design and functional strategic decision influence: The role of performance-measure properties
Artz, Martin; Homburg, Christian; Rajab, Thomas - In: Accounting, Organizations and Society 37 (2012) 7, pp. 445-460
Although conceptual research in the accounting literature suggests that the use of performance-measurement systems affects the influence of organizational actors, empirical evidence for this suggestion is largely limited to anecdotal evidence and a few qualitative case studies. Drawing on...
Persistent link: https://www.econbiz.de/10010580910
Cover Image
Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge
Homburg, Christian; Wieseke, Jan; Bornemann, Torsten - In: Journal of marketing 73 (2009) 4, pp. 64-81
Persistent link: https://www.econbiz.de/10008271557
Cover Image
General alliance experience, uncertainty, and marketing alliance governance mode choice
Homburg, Christian; Wieseke, Jan; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 141-159
Persistent link: https://www.econbiz.de/10008392820
Cover Image
Social Identity and the Service — Profit Chain
Homburg, Christian; Wieseke, Jan; Hoyer, Wayne D. - In: Journal of marketing 73 (2009) 2, pp. 38-54
Persistent link: https://www.econbiz.de/10008226640
Cover Image
Incentivizing CEOs to build customer- and employee-firm relations for higher customer satisfaction and firm value
Luo, Xueming; Wieseke, Jan; Homburg, Christian - In: Journal of the Academy of Marketing Science 40 (2012) 6, pp. 745-759
Persistent link: https://www.econbiz.de/10010035300
Cover Image
Understanding the adoption of new brands through salespeople: a multilevel framework
Wieseke, Jan; Homburg, Christian; Lee, Nick - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 278
Persistent link: https://www.econbiz.de/10008052702