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Choosing the Right Metrics to Maximize Profitability and Shareholder Value
Petersen, J.Andrew; Mcalister, Leigh; Reibstein, David J.; … - In: Journal of retailing 85 (2009) 1, pp. 95
Persistent link: https://www.econbiz.de/10008232099
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Der Wert der Mundpropaganda - Marketing: Was bringt es, wenn Konsumenten ein Unternehmen weiterempfehlen? Mit einem neuen Verfahren lässt sich der Kundenwert berechnen.
Kumar, V.; Petersen, J.Andrew; Leone, Robert P. - In: Harvard-Business-Manager : das Wissen der Besten 30 (2008) 2, pp. 56-67
Persistent link: https://www.econbiz.de/10007909224
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TOOL KIT - How Valuable Is Word of Mouth? Your most profitable customers are probably not the ones who buy the most -- They're the ones who do the best job of referring your firm t...
Kumar, V.; Petersen, J.Andrew; Leone, Robert P. - In: Harvard business review : HBR (2007), pp. 139-154
Persistent link: https://www.econbiz.de/10007872276
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Maximizing ROI or Profitability - Is one better than the other?
Kumar, V.; Petersen, J.Andrew - In: Marketing research : a magazine of management and … 16 (2004) 3, pp. 28-35
Persistent link: https://www.econbiz.de/10007100186
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Using a Customer-Level Marketing Strategy to Enhance Firm Performance: A Review of Theoretical and Empirical Evidence
Kumar, V.; Petersen, J.Andrew - In: Journal of the Academy of Marketing Science 33 (2005) 4, pp. 504-519
Persistent link: https://www.econbiz.de/10006149566
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Career management
Kumar, V. - In: The Indian journal of public administration : quarterly … 14 (1968) 4, pp. 847-875
Persistent link: https://www.econbiz.de/10002444520
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A contingency framework for the mode of entry decision
Kumar, V.; Subramanian, Velavan - In: Journal of World Business 32 (1997) 1, pp. 53-72
The extant literature on the choice of entry modes into international markets has assumed that the mode of entry is a single stage rational analytic decision by the manager. A contingency framework for the mode of entry decision which accomodates alternative decision strategies is presented. As...
Persistent link: https://www.econbiz.de/10009201684
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Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy?
Armstrong, J. Scott; Morwitz, Vicki G.; Kumar, V. - In: International Journal of Forecasting 16 (2000) 3, pp. 383-397
Persistent link: https://www.econbiz.de/10005418490
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Forecasting category sales and market share for wireless telephone subscribers: a combined approach
Kumar, V.; Nagpal, Anish; Venkatesan, Rajkumar - In: International Journal of Forecasting 18 (2002) 4, pp. 583-603
Persistent link: https://www.econbiz.de/10005418589
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Aggregate and disaggregate sector forecasting using consumer confidence measures
Kumar, V.; Leone, Robert P.; Gaskins, John N. - In: International Journal of Forecasting 11 (1995) 3, pp. 361-377
Persistent link: https://www.econbiz.de/10005418647