market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …

by advertising as well. The closer substitutes the media firms’ products are, the less they rely on consumer payment and … the more they rely on advertising revenues. If media firms can invest in programming, they invest more the less …

Swedish digital wonder in the advertising industry”. The purpose of the seminar, which was open to the public, was to document … the shifting boundaries between the advertising, media, and information technology industries in the wake of the …

TV industry, where TV channels choose advertising prices to maximize own profi…t and typically delegate determination of …

Under the current market structure in the TV industry advertising prices are typically set by TV channels while viewer … the willingness to pay for rival channels. We …find that a shift to a market structure where advertising prices as well as …

advertising levels, and the impact of entry and mergers. We show that novel forces come into play, which reflect the outlets …' incentives to control the composition of the customer base in addition to its size. We link consumer preferences and advertising …

media platforms choose also their level of advertising. We compare the equilibrium levels of quality, advertising and … regimes depends, crucially, on the interplay between the net direct effect of advertising on welfare and the degree of … advertising as a way of financing publicly-owned platforms. …

, magazines, newspapers, the Internet, and television (the illustrative example henceforth). Most advertising expenditures are … incurred for these media. They are also mainly supported by advertising revenue. Early work stressed possible market failures … sides are coordinated by broadcasters (or 'platforms') that choose ad levels and program types, and advertising finances the …