Cette recherche met l’accent sur les conditions relatives à l’élaboration d’une plateforme technologique dans l’objectif d’identifier quelle en est, ou quelles en sont, les composantes clefs structurant l’émergence d’un écosystème d’affaires. Elle mobilise pour cela la...

Services marketing, by definition, focuses on the external stakeholders, and principally on the customers. By managing the interactions and relationships with the customers, value is created. Successful value-oriented services marketing is determined by strong interdependencies between all...

Service interactions are next to customer relationships one of the primary value processes of a service provider. Due to the fact that in service situations value is created via the throughput of the customer through the service production process, and this throughput is realized in service...

The new Balanced Scorecard has revolutionized the way that Business has been formulated and executed. A natural evolution that builds on the success of the first version of Balanced Scorecard in the beginning of the nineteen’s. With the development of the BSC including the Strategy Mapping has...

Organizational competitiveness should not be analysed only in terms of performance (competitiveness “as result”), but also by taking into account the capacity to defend and constantly renew its sources of competitive advantage (competitiveness as “driver of competitive advantage”). The...

As military strategy preceded firm strategy, it is natural to state that firm strategy took the majority of its main concepts from the military. Nowadays, the business environment plays an important role in adopting strategic decisions. This implies that in the center of a company’s view,...

The theme of this paper is developed in three parts. The first is concerned with methodology. The case is argued for a 'grounded' approach to the analysis of business economics. The second is concerned with intellectual history. It argues that the great economists, such as Smith, used this...

The concept of vertical architecture defines the scope of a firm and the extent to which it is open to final and intermediate markets. A firm can make or buy inputs, and transfer outputs downstream or sell them. Permeable vertical architectures are partly integrated and partly open to the...

The above study examines the relation between business ethics and corporate reputation and introduces the well-known and widely used methods and methodologies to asses corporate reputation, in order to put into light the contribution of business ethics. The main hypothesis is that an ethical...