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RePEc
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BASE
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1
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004920166
Saved in:
2
Market led strategic change : transforming the process of going to market
Piercy, Nigel
-
1997
-
2. ed.
Persistent link: https://www.econbiz.de/10004361970
Saved in:
3
Wertschaffung und Wertaneignung als Erfolgsfaktoren von Lösungsanbietern : Eine konzeptionelle und empirische Untersuchung organisationaler Kompetenzen
Bonnemeier, Sebastian
-
2009
Persistent link: https://www.econbiz.de/10004949852
Saved in:
4
Was man an der Harvard Business School nicht lernt
MacCormack, Mark H.
-
1985
Persistent link: https://www.econbiz.de/10004779814
Saved in:
5
Erfolgreich verkaufen im B2B : Wie Sie Kunden analysieren, Geschäftspotenziale entdecken und Aufträge sichern
Sieck, Hartmut
-
2007
Persistent link: https://www.econbiz.de/10004909895
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6
Commitment in Geschäftsbeziehungen : Konzeptualisierung und Operationalisierung für das Business-to-Business-Marketing
Saab, Samy
-
2007
Persistent link: https://www.econbiz.de/10004909957
Saved in:
7
Churn-Management im B2B-Kontext : Eine empirische Analyse unter Berücksichtigung von hierarchischen Kundenstrukturen und heterogenem Kundenverhalten
Tecklenburg, Tim
-
2008
Persistent link: https://www.econbiz.de/10004910047
Saved in:
8
Industrielle Verhandlungen : Empirische Untersuchung von Verhandlungsmacht und-interaktion in Einzeltransaktion und Geschäftsbeziehung
Geiger, Ingmar
-
2008
Persistent link: https://www.econbiz.de/10004910090
Saved in:
9
Tarifwahlverhalten im Business-to-Business-Bereich : Empirisch gestützte Analyse am Beispiel Mobilfunktarife
Stingel, Susanne
-
2008
Persistent link: https://www.econbiz.de/10004913416
Saved in:
10
Asymmetrische Bindungen in Geschäftsbeziehungen : Einflussfaktoren im Business-to-Business-Bereich
Kühne, Bettina
-
2008
Persistent link: https://www.econbiz.de/10004929859
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