Market led strategic change : transforming the process of going to market
Year of publication: |
1997 ; 2. ed.
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Authors: | Piercy, Nigel |
Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
Subject: | Marketingmanagement | Unternehmensentwicklung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Marketing-Controlling junger Wachstumsunternehmen : eine Fallstudienanalyse mit Internet-Unternehmen
Wufka, Carolin Sylvia, (2007)
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Business development : a market-oriented perspective
Sørensen, Hans Eibe, (2012)
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Market led strategic change : a guide to transforming the process of going to market
Piercy, Nigel, (2002)
- More ...
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Strategic customer management : strategizing the sales organization
Piercy, Nigel, (2009)
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Total integrated marketing : breaking the bounds of the function
Hulbert, James M., (2005)
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Cravens, David W., (2006)
- More ...