Market led strategic change : transforming the process of going to market
Nigel Piercy
| Year of publication: |
1997 ; 2. ed.
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| Authors: | Piercy, Nigel |
| Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
| Subject: | Marketingmanagement | Unternehmensentwicklung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 665 S. : graph. Darst. |
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| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-7506-3285-2 |
| Classification: | Unternehmensführung ; Unternehmensplanung, Unternehmenskontrolle ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004361970