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Trade in Thailand: A three-way cultural comparison
Pornpitakpan, Chanthika - In: Business Horizons 43 (2000) 2, pp. 61-70
Persistent link: https://www.econbiz.de/10005354061
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ARTICLES - The Effects of Cultural Adaptation on Business Relationships: Americans Selling to Japanese and Thais
Pornpitakpan, Chanthika - In: Journal of international business studies : JIBS ; a … 30 (1999) 2, pp. 317-338
Persistent link: https://www.econbiz.de/10005898399
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Trade in Thailand: A Three-Way Cultural Comparison - Understanding the Thai culture in light of Japan and the United States is rewarding when doing business in this boisterous Asia...
Pornpitakpan, Chanthika - In: Business horizons 43 (2000) 2, pp. 61-70
Persistent link: https://www.econbiz.de/10006188523
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How Package Sizes, Fill Amounts, and Unit Costs Influence Product Usage Amounts
Pornpitakpan, Chanthika - In: Journal of global marketing 23 (2010) 4, pp. 275-288
Persistent link: https://www.econbiz.de/10008453989
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Cross-Cultural Differences in the Effect of Ad Repetition and Ad Size:
Pornpitakpan, Chanthika - In: Journal of euro-marketing 13 (2004) 2-3, pp. 49-84
Persistent link: https://www.econbiz.de/10007152102
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The Effect of Americans' Adaptation to Malaysians on Perceived Trustworthiness
Pornpitakpan, Chanthika - In: Journal of international consumer marketing 16 (2004) 3, pp. 7-24
Persistent link: https://www.econbiz.de/10007100196
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The Effect of Celebrity Endorsers' Perceived Credibility on Product Purchase Intention:
Pornpitakpan, Chanthika - In: Journal of international consumer marketing 16 (2003) 2, pp. 55-74
Persistent link: https://www.econbiz.de/10007103064
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The Effect of Personality Traits and Perceived Cultural Similarity on Attraction
Pornpitakpan, Chanthika - In: Journal of international consumer marketing 15 (2003) 3, pp. 5-30
Persistent link: https://www.econbiz.de/10007106059
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The Effect of Cultural Adaptation on Perceived Trustworthiness: Americans Adapting to People's Republic of China Chinese
Pornpitakpan, Chanthika - In: Journal of international consumer marketing 15 (2002) 2, pp. 25-42
Persistent link: https://www.econbiz.de/10007107171
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The Effect of Cultural Adaptation on Perceived Trustworthiness
Pornpitakpan, Chanthika - In: Journal of global marketing 11 (1998) 3, pp. 41-64
Persistent link: https://www.econbiz.de/10006995113