How package sizes, fill amounts, and unit costs influence product usage amounts
Year of publication: |
2010
|
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Authors: | Pornpitakpan, Chanthika |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 23.2010, 4, p. 275-287
|
Subject: | Verpackung | Packaging | Losgröße | Lot size | Bestellung | Order | Produktionskosten | Production costs | Konsumentenverhalten | Consumer behaviour | Thailand |
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