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To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials - The decision to zap an ad depends upon a household's zap-proneness and category purchase...
Siddarth, S.; Chattopadhyay, Amitava - In: Marketing science : the marketing journal of the … 17 (1998) 2, pp. 124-138
Persistent link: https://www.econbiz.de/10006917683
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C: MODELING AND SYSTEMS ANALYSIS - To zap or not to zap: A study of the determinants of channel switching during commercials
Siddarth, S.; Chattopadhyay, Amitava - In: Operations research, Management science : OR MS ; the … 39 (1999) 3, pp. 279-282
Persistent link: https://www.econbiz.de/10006519079
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The Last Straw? Cigarette Advertising and Realized Market Shares Among Youths and Adults, 1979-1993
Pollay, Richard W.; Siddarth, S.; Siegel, Michael; … - In: Journal of marketing 60 (1996) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10005988385
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The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity
Pauwels, Koen; Hanssens, Dominique M.; Siddarth, S. - In: Journal of marketing research : JMR 39 (2002) 4, pp. 421-439
Persistent link: https://www.econbiz.de/10006652718
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Determining Segmentation in Sales Response Across Consumer Purchase Behaviors
Bucklin, Randolph E.; Gupta, Sunil; Siddarth, S. - In: Journal of marketing research : JMR 35 (1998) 2, pp. 189-197
Persistent link: https://www.econbiz.de/10006670698
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Pricing a Bundle of Products or Services: The Case of Nonprofits
Ansari, Asim; Siddarth, S.; Weinberg, Charles - In: Journal of marketing research : JMR 33 (1996) 1, pp. 86-93
Persistent link: https://www.econbiz.de/10006677291
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Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data
Siddarth, S.; Bucklin, Randolph E.; Morrison, Donald G. - In: Journal of marketing research : JMR 32 (1995) 3, pp. 255-266
Persistent link: https://www.econbiz.de/10006681254
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The Impact of Heterogeneity in Purchase Timing and Price Responsiveness on Estimates of Sticker Shock Effects - Ignoring response heterogeneity can result in upwardly biased estima...
Chang, Kwangpil; Siddarth, S.; Weinberg, Charles B. - In: Marketing science : the marketing journal of the … 18 (1999) 2, pp. 178-192
Persistent link: https://www.econbiz.de/10006912494
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Modelling the Effect of Purchase Quantity on Consumer Choice of Product Assortment
Bucklin, R.E.; Gupta, S.; Siddarth, S. - In: Journal of forecasting 17 (1998) 3-4, pp. 281-302
Persistent link: https://www.econbiz.de/10006918510
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To Lease or to Buy? A Structural Model of a Consumer's Vehicle and Contract Choice Decisions
Dasgupta, Srabana; Siddarth, S.; Silva-Risso, Jorge - In: Journal of marketing research : JMR 44 (2007) 3, pp. 490-502
Persistent link: https://www.econbiz.de/10007751278