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To Zap or Not to Zap: A Study...
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Chattopadhyay, Amitava
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Journal of marketing research : JMR
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Journal of Consumer Research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials - The decision to zap an ad depends upon a household's zap-proneness and category purchase...
Siddarth, S.
;
Chattopadhyay, Amitava
- In:
Marketing science : the marketing journal of the …
17
(
1998
)
2
,
pp. 124-138
Persistent link: https://www.econbiz.de/10006917683
Saved in:
2
C: MODELING AND SYSTEMS ANALYSIS - To zap or not to zap: A study of the determinants of channel switching during commercials
Siddarth, S.
;
Chattopadhyay, Amitava
- In:
Operations research, Management science : OR MS ; the …
39
(
1999
)
3
,
pp. 279-282
Persistent link: https://www.econbiz.de/10006519079
Saved in:
3
The Last Straw? Cigarette Advertising and Realized Market Shares Among Youths and Adults, 1979-1993
Pollay, Richard W.
;
Siddarth, S.
;
Siegel, Michael
; …
- In:
Journal of marketing
60
(
1996
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10005988385
Saved in:
4
The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity
Pauwels, Koen
;
Hanssens, Dominique M.
;
Siddarth, S.
- In:
Journal of marketing research : JMR
39
(
2002
)
4
,
pp. 421-439
Persistent link: https://www.econbiz.de/10006652718
Saved in:
5
Determining Segmentation in Sales Response Across Consumer Purchase Behaviors
Bucklin, Randolph E.
;
Gupta, Sunil
;
Siddarth, S.
- In:
Journal of marketing research : JMR
35
(
1998
)
2
,
pp. 189-197
Persistent link: https://www.econbiz.de/10006670698
Saved in:
6
Pricing a Bundle of Products or Services: The Case of Nonprofits
Ansari, Asim
;
Siddarth, S.
;
Weinberg, Charles
- In:
Journal of marketing research : JMR
33
(
1996
)
1
,
pp. 86-93
Persistent link: https://www.econbiz.de/10006677291
Saved in:
7
Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data
Siddarth, S.
;
Bucklin, Randolph E.
;
Morrison, Donald G.
- In:
Journal of marketing research : JMR
32
(
1995
)
3
,
pp. 255-266
Persistent link: https://www.econbiz.de/10006681254
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8
The Impact of Heterogeneity in Purchase Timing and Price Responsiveness on Estimates of Sticker Shock Effects - Ignoring response heterogeneity can result in upwardly biased estima...
Chang, Kwangpil
;
Siddarth, S.
;
Weinberg, Charles B.
- In:
Marketing science : the marketing journal of the …
18
(
1999
)
2
,
pp. 178-192
Persistent link: https://www.econbiz.de/10006912494
Saved in:
9
Modelling the Effect of Purchase Quantity on Consumer Choice of Product Assortment
Bucklin, R.E.
;
Gupta, S.
;
Siddarth, S.
- In:
Journal of forecasting
17
(
1998
)
3-4
,
pp. 281-302
Persistent link: https://www.econbiz.de/10006918510
Saved in:
10
To Lease or to Buy? A Structural Model of a Consumer's Vehicle and Contract Choice Decisions
Dasgupta, Srabana
;
Siddarth, S.
;
Silva-Risso, Jorge
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 490-502
Persistent link: https://www.econbiz.de/10007751278
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