Purpose – The purpose of this article is to outline a conceptual framework on mobile applications that support social interactions among users to warrant commercial viability of such applications. Design/methodology/approach –We build on the social network paradigm to propose an...

It is widely established that the levels of generalized trust, norms of reciprocity, and identification (collectively known as relational social capital) in a virtual community have a positive effect on a member’s motivation to contribute knowledge in the community. However, little is...