Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews
Year of publication: |
2013
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Authors: | Lu, Xianghua ; Ba, Sulin ; Huang, Lihua ; Feng, Yue |
Published in: |
Information systems research : ISR ; an information systems journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 1047-7047, ZDB-ID 10819344. - Vol. 24.2013, 3 (18.9.), p. 596-612
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