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Marketing theory : philosophy...
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Zur theoretischen Basis der Marketingwissenschaft : die Verknüpfung der neuen Institutionenökonomik mit dem integrativ-prozessualen Marketingansatz
Mattmüller, Roland
;
Tunder, Ralph
-
1997
Persistent link: https://www.econbiz.de/10004343021
Saved in:
2
Geschäftsbeziehungen zur Vermarktung von Systemtechnologien
Beinlich, Georg
-
1998
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10004352052
Saved in:
3
Die hundertjährige Geschichte des Marketing in Deutschland
Sabel, Hermann
-
1998
Persistent link: https://www.econbiz.de/10004292369
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4
Modern marketing theory : critical issues in the philosophy of marketing science
Hunt, Shelby D.
-
1991
Persistent link: https://www.econbiz.de/10004087657
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5
Marketing im Spannungsfeld zwischen wissenschaftlichem Erkenntnisinteresse und praktischer Nutzbarkeit
Böttger, Christian
-
1993
Persistent link: https://www.econbiz.de/10004156328
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6
Eine austauschtheoretische Konzeption des Marketing-Instrumentariums als Beitrag zu einer allgemeinen
Marketing-Theorie
Steffenhagen, Hartwig
-
1999
Persistent link: https://www.econbiz.de/10004542280
Saved in:
7
Marketing theory : the philosophy of marketing science
Hunt, Shelby D.
(
contributor
)
-
1983
-
1. [Dr.]
Persistent link: https://www.econbiz.de/10004553720
Saved in:
8
Forstliche Absatz- und Marktlehre : eine Einführung ; Studientext ; Teil I und Teil II
Jöbstl, Hans A.
-
1994
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004569367
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9
Changing the course of marketing : alternative paradigms for widening marketing theory
Dholakia, Nikhilesh
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10004059945
Saved in:
10
Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt ; [Proceedings of the 10. Paul D. Converse Symposium held at the Univ. of Illinois,...
Andreasen, Alan R.
(
contributor
)
-
1979
Persistent link: https://www.econbiz.de/10004064481
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