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Advertising effectiveness, brand switching and market dynamics

Maffei, Richard B. - In: The journal of industrial economics 9 (1961) 2, pp. 119-131

Persistent link: https://www.econbiz.de/10002413884

Brand, preferences and simple Markov processes

Maffei, Richard B. - In: Mathematical models in marketing, (pp. 108-117). 1971

Persistent link: https://www.econbiz.de/10002413887

Mathematical models, values of parameters, and the sensitivity analysis of management-decision rules

Maffei, Richard B. - In: Journal of marketing 21 (1957) 4, pp. 419-427

Persistent link: https://www.econbiz.de/10002413892

Modern methods for local delivery route design

Maffei, Richard B. - In: Journal of marketing 29 (1965) 3, pp. 13-18

Persistent link: https://www.econbiz.de/10002413895

Modern methods for local delivery route design

Maffei, Richard B. - In: Theories for marketing systems analysis : Selected …, (pp. 145-149). 1967

Persistent link: https://www.econbiz.de/10002413898

Modern methods for local delivery route design

Maffei, Richard B. - In: Marketing management and administrative action, (pp. 565-574). 1968

Persistent link: https://www.econbiz.de/10002413901

Planning advertising expenditures by dynamic programming methods

Maffei, Richard B. - In: Management technology : a journal of the Institute of … 1 (1960) 2, pp. 94-100

Persistent link: https://www.econbiz.de/10002413905

Simulation, sensitivity, and management decision rules

Maffei, Richard B. - In: The journal of business : B 31 (1958) 3, pp. 177-186

Persistent link: https://www.econbiz.de/10002413909

Technical Characteristics of Distribution Simulators

Gerson, Martin L.; Maffei, Richard B. - In: Management Science 10 (1963) 1, pp. 62-69

The technical characteristics of a procedure to simulate a national distribution system are discussed and compared to linear programming techniques often used in such analyses. The manner in which the cost-generating elements of the system were structured for simulation and the procedure for...

Persistent link: https://www.econbiz.de/10009190571

Remarks on the Kuehn-Hamburger Paper

Shycon, Harvey N.; Maffei, Richard B. - In: Management Science 9 (1963) 4, pp. 667-668

The general conclusion of our examination of the work of the Messrs. Kuehn and Hamburger [Kuehn, A. A., M. J. Hamburger. 1963. A heuristic program for locating warehouses. Management Sci. 9(4) 643-666.] is that they have made available an important tool for the study of the warehouse location...

Persistent link: https://www.econbiz.de/10009190929