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Are early triers innovators?
Kapferer, Jean-Noe͏̈l
;
Laurent, Gilles
-
1980
Persistent link: https://www.econbiz.de/10002183428
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2
Consumers' Immediate Memory for Prices
Vanhuele, Marc
;
Laurent, Gilles
;
Drèze, Xavier
- In:
Journal of consumer research : JCR ; an …
33
(
2006
)
2
,
pp. 163-172
Persistent link: https://www.econbiz.de/10007295117
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3
Measuring and modeling the (limited) reliability of free choice attitude questions
Rungie, Cam
;
Laurent, Gilles
;
Riley, Francesca Dall'Olmo
; …
- In:
International journal of research in marketing : IJRM ; …
22
(
2005
)
3
,
pp. 309-318
Persistent link: https://www.econbiz.de/10006160043
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4
Improving the external validity of marketing models:
Laurent, Gilles
- In:
International journal of research in marketing : IJRM ; …
17
(
2000
)
2
,
pp. 177-182
Persistent link: https://www.econbiz.de/10006184643
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5
Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations
Lambert-Pandraud, Raphae͏̈lle
;
Laurent, Gilles
; …
- In:
Journal of marketing
69
(
2005
)
2
,
pp. 97-113
Persistent link: https://www.econbiz.de/10005922640
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6
A Benefit Congruency Framework of Sales Promotion Effectiveness
Chandon, Pierre
;
Wansink, Brian
;
Laurent, Gilles
- In:
Journal of marketing
64
(
2000
)
4
,
pp. 65-81
Persistent link: https://www.econbiz.de/10005954979
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7
Preface to La Londe 2003 special issue: communications and consumer behavior
Laurent, Gilles
;
Zaichkowsky, Judy
- In:
Journal of business research : JBR
58
(
2005
)
10
,
pp. 1407-1408
Persistent link: https://www.econbiz.de/10006715247
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8
The Underlying Structure of Brand Awareness Scores
Laurent, Gilles
;
Kapferer, Jean-Noe͏̈l
;
Roussel, …
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. G170
Persistent link: https://www.econbiz.de/10006936044
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9
Why Do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 104-104
Persistent link: https://www.econbiz.de/10008453651
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10
MANAGEMENT : LES CONSTRUCTEURS: JOHN D.C. LITTLE
Laurent, Gilles
- In:
Revue française de gestion : hommes et techniques
(
1997
)
113
,
pp. 51-59
Persistent link: https://www.econbiz.de/10007931672
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