We analyze the optimal strategy of a high-quality incumbent that faces alow-quality ad-sponsored competitor. In addition to competing throughadjustments of tactical variables such as price or advertisingintensity, we allow the incumbent to consider changes in its businessmodel. We consider four...

We study competitive interaction between profit-maximizing firms thatsell software and complementary goods or services. In addition totactical price competition, we allow firms to compete through businessmodel reconfigurations. We consider three business models: theproprietary model (where all...

This paper develops techniques to analyze the adoption decisions of bothconsumers and firms for competing platform intermediaries in two-sidedmarkets, and applies the methodology to empirically measure the impactof vertical integration and exclusive contracting in thesixth-generation of the U.S....