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benefits and various relational variables (commitment, trust and satisfaction). Using discriminant analysis, we show that the … a loyalty program (utilitarian, hedonic and recognition benefits). We then explore the relationships between these …
Persistent link: https://www.econbiz.de/10010707304
-term orientation has a positive effect on friendship, loyalty, trust and commitment. Friendship is related to loyalty and commitment …, and loyalty is related to trust. Ultimately, trust and commitment engender successful cooperation. The model can be used … supports a greater emphasis on establishing relationships using loyalty, trust and commitment to develop successful higher …
Persistent link: https://www.econbiz.de/10005621294
for individual, group, and macro-level differences in the satisfaction one derives from involvement, the investments …
Persistent link: https://www.econbiz.de/10011134814
overall satisfaction positively influences customers’ loyalty. Loyalty is also positively influenced by prices, whereas …This study analyses cruise visitors’ travel experience, their intention to return to a destination as land tourists and … the probability to recommend. Consumer’s satisfaction is evaluated by taking into account the economic production factors …
Persistent link: https://www.econbiz.de/10008679915
social responsibility (CSR) on customer attitudes (loyalty, trust and commitment) and behavioral intentions (patronage …
Persistent link: https://www.econbiz.de/10009468029
The widespread use of loyalty programs in the tourism sector raises questions about their differentiating capacity and … conceptual model on the determinants of loyalty to a hotel or a hotel chain. The subjacent hypothesis is to determine if a … loyalty program and its associated advantages manage to take precedence over other factors which influence choice and thus …
Persistent link: https://www.econbiz.de/10010860503
This article deals with the issues of hotel loyalty programs implemented in the Slovak Republic. It analyzes the … effectiveness of loyalty programs in relation to purchasing behaviour of Slovak customers. We propose a theoretical model of loyalty … determinants, which we verify empirically. We try to explain the effectiveness of hotel loyalty programs in terms of value created …
Persistent link: https://www.econbiz.de/10010754817
The aim of this study is to examine the role of logistics activities and on customer loyalty, commitment and … performance. The main objective is to analyze the logistics service quality (LSQ), commitment, loyalty and performance in a supply … of LSQ in the loyalty-commitment-performance chain of relations. …
Persistent link: https://www.econbiz.de/10010698873
Persistent link: https://www.econbiz.de/10008515343
Regular brand buyers may be brand loyals if they exhibit strong and positive attitudes towards the brand leading them to be committed to purchasing it in the future. They can also buy the brand regularly out of mere habit or for practical reasons. This is called inertia. Finally, regular brand...
Persistent link: https://www.econbiz.de/10010789109