Customer Perceptions of Corporate Social Responsibility of Service Firms: Impact on Customer Attitudes and Behavioral Intentions
Year of publication: |
2011-01-07
|
---|---|
Authors: | Guchait, Priyanko ; Anner, Mark ; Wu, Luorong |
Publisher: |
UMass Amherst |
Subject: | Corporate social responsibility | loyalty | commitment | trust | behavioral intentions | Human Resources |
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