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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane; Aaker, David A. - 1997
Persistent link: https://www.econbiz.de/10004377462
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Wie die Marke zur Zielgruppe kommt : Optimale Kundenansprache mit Semiometrie
Petras, André - 2008
Persistent link: https://www.econbiz.de/10004910026
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Phänomen Luxusmarke : Identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam - 2008 - 2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004923617
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Economic socialization : the economic beliefs and behaviours of young people
Lunt, Peter Kenneth (contributor) - 1996
Persistent link: https://www.econbiz.de/10004310175
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Konsument Kind : Kaufentscheidungen von Eltern und Kindern
1994 - (Red.-Schluß März 1994)
Persistent link: https://www.econbiz.de/10004171660
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Children's influence in family decision making : a study of yielding, consumer learning, and consumer socialization
Ekström, Karin M. - 1995
Persistent link: https://www.econbiz.de/10004248008
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Supply Chain Issues in China’s Milk Adulteration Incident
Gale Jr., H. Frederick; Hu, Dinghuan - International Association of Agricultural Economists - IAAE - 2009
China’s melamine milk adulteration crisis highlights the challenges that arise as large well-capitalized companies …
Persistent link: https://www.econbiz.de/10010913576
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The effects of different types of trust on consumer perceptions of food safety: An empirical study of consumers in Beijing Municipality, China
Chen, Weiping - In: China Agricultural Economic Review 5 (2013) 1, pp. 43-65
1165 consumers from Beijing municipality, China using structural equation model as an analytical tool. Findings – The …
Persistent link: https://www.econbiz.de/10010666577
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an consumers' attitudes towards the safety of milk powder after the melamine scandal in 2008 and the factors influencing the attitudes
Zhou, Yingheng; Wang, Erpeng - In: China Agricultural Economic Review 3 (2011) 1, pp. 101-111
Purpose – This paper aims to analyze the factors that influence urban consumers' attitudes towards food safety after the melamine scandal. Design/methodology/approach – Based on the research about the attitudes of urban consumers in Nanjing towards the safety of milk powder after the...
Persistent link: https://www.econbiz.de/10009143430