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1
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10004377462
Saved in:
2
Wie die Marke zur Zielgruppe kommt : Optimale Kundenansprache mit Semiometrie
Petras, André
-
2008
Persistent link: https://www.econbiz.de/10004910026
Saved in:
3
Phänomen Luxusmarke : Identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
-
2008
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004923617
Saved in:
4
Economic socialization : the economic beliefs and behaviours of young people
Lunt, Peter Kenneth
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10004310175
Saved in:
5
Konsument Kind : Kaufentscheidungen von Eltern und Kindern
1994
-
(Red.-Schluß März 1994)
Persistent link: https://www.econbiz.de/10004171660
Saved in:
6
Children
's influence in family decision making : a study of yielding, consumer learning, and consumer socialization
Ekström, Karin M.
-
1995
Persistent link: https://www.econbiz.de/10004248008
Saved in:
7
Die Sozialisation des Konsumenten : Einflüsse von Familie, Schule, Gleichaltrigen u. Massenmedien auf d. Konsumverhalten von Kindern u. Jugendlichen
Roth, Richard
-
1983
Persistent link: https://www.econbiz.de/10009608249
Saved in:
8
Supply Chain Issues in
China
’s Milk Adulteration Incident
Gale Jr., H. Frederick
;
Hu, Dinghuan
-
International Association of Agricultural Economists - IAAE
-
2009
China
’s melamine milk adulteration crisis highlights the challenges that arise as large well-capitalized companies …
Persistent link: https://www.econbiz.de/10010913576
Saved in:
9
The effects of different types of trust on consumer perceptions of food safety: An empirical study of consumers in Beijing Municipality,
China
Chen, Weiping
- In:
China Agricultural Economic Review
5
(
2013
)
1
,
pp. 43-65
1165 consumers from Beijing municipality,
China
using structural equation model as an analytical tool. Findings – The …
Persistent link: https://www.econbiz.de/10010666577
Saved in:
10
an consumers' attitudes towards the safety of milk powder after the melamine scandal in 2008 and the factors influencing the attitudes
Zhou, Yingheng
;
Wang, Erpeng
- In:
China Agricultural Economic Review
3
(
2011
)
1
,
pp. 101-111
Purpose – This paper aims to analyze the factors that influence urban consumers' attitudes towards food safety after the melamine scandal. Design/methodology/approach – Based on the research about the attitudes of urban consumers in Nanjing towards the safety of milk powder after the...
Persistent link: https://www.econbiz.de/10009143430
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