Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"und"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Sizing up the retailer brand i...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenpolitik
86
Marketing
73
Economics
62
brand management
37
brand image
36
Brand management
25
Brand Management
24
Brand image
21
Markenimage
16
Brand Equity
14
Brand Image
14
Brand
13
brand equity
9
Brand Awareness
7
Brand equity
7
Branding
7
Lieferant
7
branding
7
marketing
7
Aufsatzsammlung
6
Markenartikel
6
Verbraucherverhalten
6
BRAND MANAGEMENT
5
Marke
5
brand
5
BRANDING
4
Deutschland
4
Industrial management
4
Kommunikationsstrategie
4
Kundenbindung
4
Management
4
Markenführung
4
Markenwert
4
USA
4
Werbung
4
БРЕНДИНГ
4
BRAND
3
Beschaffung
3
Brand Identity
3
Brand extension
3
more ...
less ...
Online availability
All
Free
100
Undetermined
47
Type of publication
All
Book / Working Paper
148
Article
130
Other
3
Journal
1
Type of publication (narrower categories)
All
Dissertation u.a. Prüfungsschriften
11
Konferenzschrift
1
Thesis
1
Verzeichnis
1
Language
All
Undetermined
English
32,222
German
7,107
French
149
Italian
49
Polish
31
Russian
20
Spanish
16
Swedish
8
Dutch
7
Lithuanian
6
Hungarian
5
Portuguese
4
Romanian
4
Serbian
4
Danish
2
Finnish
2
Indonesian
2
Multiple languages
2
Valencian
1
Czech
1
Galician
1
Japanese
1
Kazakh
1
Norwegian
1
Slovak
1
more ...
less ...
Author
All
Botzenhardt, Florian
4
Benoît-Moreau, Florence
3
Huber, Frank
3
Parguel, Béatrice
3
Pätzmann, Jens
3
ANDREI, Andreia - Gabriela
2
Aaker, David A.
2
Adjouri, Nicholas
2
Albanese, Fabio
2
Azar, Salim
2
Barducci, Lucia
2
Baumgarth, Carsten
2
Bhakar, Dr. S. S.
2
Bhakar, Shailja
2
Bhakar, Shilpa
2
Bhote, Keki R.
2
Brasili, Cristina
2
Bruhn, Manfred
2
Cleff, Thomas
2
Corniani, Margherita
2
Court, David
2
Dall'Olmo Riley, Francesca
2
Esch, Franz-Rudolf
2
Ferdinand, Hans-Michael
2
Fischer, Lena
2
Fleck-Dousteyssier, Nathalie
2
Franses, Ph.H.B.F.
2
Franses, Philip Hans
2
Freeling, Anthony
2
George, Mike
2
Gnecchi, Flavio
2
Grajirena, Jone Mitxeo
2
Helsen, K.
2
Kurz, Helmut
2
Marchese, Aldo
2
Masotti, Matteo
2
Meffert, Heribert
2
Michel, Géraldine
2
Naidoo, Perunjodi
2
Oñederra, José Juan Beristain
2
more ...
less ...
Institution
All
Université Paris-Dauphine (Paris IX)
7
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
4
ToKnowPress
3
Dipartimento di Scienze Statistiche "Paolo Fortunati", Alma Mater Studiorum - Università di Bologna
2
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Dipartimento di Scienze Economiche, Aziendali, Matematiche e Statistiche, Università degli Studi di Trieste
1
Duesseldorf University of Applied Sciences
1
Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA)
1
EconWPA
1
Elektrizitätswirtschaft, Zs. d. Reichsverb. d. Elektrizitäts-Versorgung
1
European Association of Agricultural Economists - EAAE
1
European School of Management and Technology (ESMT)
1
European Society for Opinion and Marketing Research
1
Fachbereich Wirtschaft, Fachhochschule Stralsund
1
Facultatea de Finante şi Banci, Universitatea Spiru Haret
1
Fakultät für Wirtschaft und Recht, Hochschule Pforzheim
1
Graduate School of Management, St. Petersburg State University
1
HAL
1
Hanken Svenska Handelshögskolan
1
Institut de Préparation à l'Administration et à la Gestion (IPAG)
1
Institut für Gewerblichen Rechtsschutz <Zürich>
1
Institutet för Ekonomisk Forskning, Ekonomihögskolan
1
International Institute of Social and Economic Sciences
1
Internationella Handelshögskolan, Högskolan i Jönköping
1
Münsteraner Führungsgespräch <38, 2000, Münster, Westfalen>
1
Werkstatt für Organisations- und Personalforschung
1
Österreichische Werbewissenschaftliche Gesellschaft
1
more ...
less ...
Published in...
All
Journal of Business Research
16
Symphonya. Emerging Issues in Management
15
Economics Papers from University Paris Dauphine
7
Marketing Science
7
EconStor Open Access Articles
6
Tržište/Market
6
MPRA Paper
5
Cuadernos de Gestión
4
ERIM Report Series Research in Management
3
Global Journal of Business Research
3
International Journal of Production Economics
3
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Accounting, Auditing & Accountability Journal
2
Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
2
Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management
2
Far East Journal of Psychology and Business
2
Global Business and Economics Review
2
International Journal of Revenue Management
2
Journal of Management and Strategy
2
Management & Marketing
2
Management Dynamics in the Knowledge Economy Journal
2
Ovidius University Annals, Economic Sciences Series
2
Quaderni di Dipartimento
2
SEA - Practical Application of Science
2
management revue. Socio-economic Studies
2
99th Seminar, February 8-10, 2006, Bonn, Germany
1
Acta Universitatis Danubius. OEconomica
1
Agrarwirtschaft / Sonderheft
1
Anadolu University Journal of Social Sciences
1
Anale. Seria Stiinte Economice. Timisoara
1
Annals of University of Craiova - Economic Sciences Series
1
Beiträge der Hochschule Pforzheim
1
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
1
Business Horizons
1
Business Inform
1
Der Verkaufsberater
1
Duesseldorf Working Papers in Applied Management and Economics
1
ERIM Inaugural Address Series Research in Management
1
ESMT Research Working Papers
1
ESOMAR publication series
1
more ...
less ...
Source
All
RePEc
168
USB Cologne (EcoSocSci)
106
BASE
7
ECONIS (ZBW)
1
Showing
1
-
10
of
282
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Innengerichtetes identitätsbasiertes Markenmanagement
Zeplin, Sabrina
-
2006
Persistent link: https://www.econbiz.de/10004909745
Saved in:
2
Strategische identitätsorientierte Markenführung
Ringle, Tanja
-
2006
Persistent link: https://www.econbiz.de/10004909797
Saved in:
3
Kreativität als Bestandteil der Markenidentität : Ein verhaltenstheoretischer Ansatz zur Analyse der Mitarbeiterkreativität
Kästner, Evelyn
-
2009
Persistent link: https://www.econbiz.de/10004949865
Saved in:
4
Interorganisationale Macht und Abhängigkeit im Absatzkanal : Determinanten und Wirkungen
Blommen, Daniel
-
1997
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10004037197
Saved in:
5
Side effects of product recalls: image shifts due to a recall of potentially dangerous products? : paper to be presented at the 1998 Marketing Exchange Colloquium (American Marketi...
Standop, Dirk
-
1998
Persistent link: https://www.econbiz.de/10004186339
Saved in:
6
Shops & Boutiques 2000 : designer stores and brand imagery
Abramson, Susan
;
Stuchin, Marcie
-
1999
Persistent link: https://www.econbiz.de/10004595177
Saved in:
7
Der Markendiamant : Marken richtig vermarkten
Lüppens, Marcus
-
2006
Persistent link: https://www.econbiz.de/10004909673
Saved in:
8
Messung und Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Ansatz
Möll, Thorsten
-
2007
Persistent link: https://www.econbiz.de/10004909984
Saved in:
9
Der Zusammenhang zwischen Marken- und Konsumentenpersönlichkeit : Kausalanalytische Untersuchung am Beispiel von Jugendlichen
Schlagentweith, Dirk
-
2009
Persistent link: https://www.econbiz.de/10004929993
Saved in:
10
Kontextabhängige Konzeptualisierung der Markenpersönlichkeit : Eine empirische Analyse am Beispiel des deutschen Automobilmarktes
Hattula, Marcus
-
2009
Persistent link: https://www.econbiz.de/10004931032
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
