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ИЗВЕСТИЯ САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА ЭКОНОМИКИ И ФИНАНСОВ
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Werbewirkung
, Mediawirkung : Problemstudie zur Frage nach der Generalisierbarkeit von Ergebnissen der Werbewirkungsforschung
Beike, Peter
-
19XX
Persistent link: https://www.econbiz.de/10001894229
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2
Blickverhalten und Gedächtnisleistung beim visuellen Werbekontakt : unter besonderer Berücksichtigung von Plazierungseinflüssen
Bernhard, Ulrich
-
1978
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003999139
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3
Möglichkeiten unbewusst wirkender Industriegüter-Werbung
Schuster, Helmut
-
1989
Persistent link: https://www.econbiz.de/10004071139
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4
Selbstbild und Täuschung : politisches Werben zwischen Beeinflussung und Manipulation
Weber, Karl-Georg
-
1996
Persistent link: https://www.econbiz.de/10004306685
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5
Die Wirkungen von Musik in der Fernsehwerbung
Vinh, Alexander-Long
-
1994
Persistent link: https://www.econbiz.de/10004184903
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6
Millionengrab Werbung : die Sünden der Werber und die Fehler ihrer Auftraggeber
Werler, Herbert
-
1993
Persistent link: https://www.econbiz.de/10004153911
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7
Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans
-
1992
Persistent link: https://www.econbiz.de/10004156905
Saved in:
8
Werbewirkungsfaktoren in Zeitschriften : eine Bestandsaufnahme vorliegender Untersuchungen
1993
Persistent link: https://www.econbiz.de/10004227230
Saved in:
9
Lokaler Hörfunk als Werbemedium : Planung und Gestaltung lokaler Hörfunkwerbung unter besonderer Berücksichtigung des Werbeverhaltens der Brauwirtschaft
Peuckert, Carsten Leonhard
-
1997
Persistent link: https://www.econbiz.de/10004371355
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10
Kauf mich! :
Werbe-Wirkung
durch Sprache und Schrift
Sahihi, Arman
(
contributor
);
Baumann, Hans D.
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10004680940
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