Social media is currently an evolving “wave” in online business marketing. Marketers are beginning to drive the use of … social media as a component in their marketing strategy and campaigns to reach out to customers and fans. Within the … subdisciplines of marketing that may use social media include promotions, marketing intelligence, sentiments research, public …

, I develop quantitative marketing models to empirically study perceptions and attitudes of participants in online and … offline communities.Essay 1 examines an offline community, distributor community in multi-level marketing organizations. We … measures in the context of cross-country marketing operations. We define an attribute-space using measures such as sales …

marketing is gaining more ground and an increasing number of companies invest more in that kind of strategies. Digital marketing … particular microenterprises. There are many factors that influence the decision to adopt digital marketing strategies and … activities. The present paper presents the scores for the different digital marketing activities as perceived and implemented by …