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Can The Socially Responsible Consumer Be Mainstream?

Devinney, Timothy M.; Auger, Pat; Eckhardt, Giana - In: Zeitschrift für Wirtschafts- und Unternehmensethik - … 13 (2012) 3, pp. 227-235

Empirical evidence reveals that the general notion of an ‘ethical’ consumer is a myth. However, in specific contexts specific individuals will reveal their social preferences through their consumption choices. Yet this implies that it is niche contexts and niche individuals that lead to a...

Persistent link: https://www.econbiz.de/10010607371

Book Reviews - 1 Culture's Consequences: Comparing Values, Behaviours, Institutions and Organisations Across Nations

Eckhardt, Giana - In: Australian journal of management 27 (2002) 1, pp. 89

Persistent link: https://www.econbiz.de/10006973114

The Role of Consumer Agency in the Globalization Process in Emerging Markets

Eckhardt, Giana M.; Mahi, Humaira - In: Journal of macromarketing : examining the interactions … 24 (2004) 2, pp. 136-146

Persistent link: https://www.econbiz.de/10006879363

Asian brands without borders: regional opportunities and challenges

Cayla, Julien; Eckhardt, Giana M. - In: International marketing review 24 (2007) 4, pp. 444-456

Persistent link: https://www.econbiz.de/10007750134

Ideology for the 10 Billion: Introduction to Globalization of Marketing Ideology

Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12

Persistent link: https://www.econbiz.de/10010088945

Globalization, Consumer Tensions, and the Shaping of Consumer Culture in India

Eckhardt, Giana M.; Mahi, Humaira - In: Journal of macromarketing : examining the interactions … 32 (2012) 3, pp. 280-295

Persistent link: https://www.econbiz.de/10010018416

Cultural Paradoxes Reflected in Brand Meaning: McDonald's in Shanghai, China

Eckhardt, Giana M.; Houston, Michael J. - In: Journal of international marketing 10 (2002) 2, pp. 68-82

Persistent link: https://www.econbiz.de/10007235814

Local Branding in a Foreign Product Category in an Emerging Market

Eckhardt, Giana M. - In: Journal of international marketing 13 (2005) 4, pp. 57-79

Persistent link: https://www.econbiz.de/10007226845

Asian Brands and the Shaping of a Transnational Imagined Community

Cayla, Julien; Eckhardt, Giana M. - In: Journal of consumer research : JCR ; an … 35 (2008) 2, pp. 216-230

Persistent link: https://www.econbiz.de/10008085100

Special Issue on the Globalization of Marketing Ideology: Journal of Macromarketing, 2013

Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 31 (2011) 3, pp. 328-329

Persistent link: https://www.econbiz.de/10009331879