Drengner, Jan; Jahn, Steffen; Gaus, Hansjörg - In: Schmalenbach Business Review (sbr) 64 (2012) 1, pp. 59-76
Generally, researchers consider that customer satisfaction is the core driver of loyalty. However, in the case of collective hedonic services, feelings of connectedness among service users might also play an important role in forming brand loyalty. A study among visitors of a music festival...