Trust, commitment, and older women : exploring brand attachment differences in the elderly segment
Year of publication: |
2012
|
---|---|
Authors: | Jahn, Steffen ; Gaus, Hansjoerg ; Kiessling, Tina |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 6, p. 445-457
|
Subject: | Ältere Menschen | Elderly people | Frauen | Women | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Werbepsychologie | Psychology of advertising |
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