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The evolution of self-regulati...
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Hoy, Mariea Grubbs
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5
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3
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of current issues and research in advertising : JCIRA
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1
The evolution of self-regulation in food advertising: An analysis of CARU cases from 2000-2010
Grubbs Hoy, Mariea
;
Carpenter Childers, Courtney
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 257-291
Persistent link: https://www.econbiz.de/10009976133
Saved in:
2
A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand
Punyapiroje, Chompunuch
;
Morrison, Margaret
;
Hoy, …
- In:
Journal of current issues and research in advertising : …
24
(
2002
)
2
,
pp. 51
Persistent link: https://www.econbiz.de/10008118611
Saved in:
3
Partnering with Parents: Suggestions for Food Marketers and Retailers in the Ongoing Childhood Obesity Debate
Childers, Courtney Carpenter
;
Hoy, Mariea Grubbs
- In:
Journal of food products marketing
18
(
2012
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10009835967
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4
Adherence of Prime-Time Televised Advertising Disclosures to the #8220Clear and Conspicuous#8221 Standard: 1990 Versus 2002
Grubbs Hoy, Mariea
;
Andrews, J.Craig
- In:
Journal of public policy & marketing : JPP & M ; an …
23
(
2004
)
2
,
pp. 170-182
Persistent link: https://www.econbiz.de/10007026028
Saved in:
5
How French Advertising Professionals Develop Creative Strategy
Taylor, Ronald E.
;
Grubbs Hoy, Mariea
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
25
(
1996
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10008123327
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6
But It's Doctor Recommended and I Read the Fine Print: Antecedents to Drug Companies' Perceived Credibility
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10010088300
Saved in:
7
Special Issue on Marketing's Information Technology Revolution: Implications for Consumer Welfare and Economic Performance - Consumer Privacy and Security Protection on Church Web...
Hoy, Mariea Grubbs
;
Phelps, Joseph
- In:
Journal of public policy & marketing : JPP & M ; an …
22
(
2003
)
1
,
pp. 58-70
Persistent link: https://www.econbiz.de/10007032600
Saved in:
8
Special Issue on Privacy and Ethical Issues in Database-Interactive Marketing and Public Policy - Dimensions of Privacy Concern Among Online Consumers
Sheehan, Kim Bartel
;
Hoy, Mariea Grubbs
- In:
Journal of public policy & marketing : JPP & M ; an …
19
(
2000
)
1
,
pp. 62-73
Persistent link: https://www.econbiz.de/10007050006
Saved in:
9
Switch Drugs Vis-à-Vis Rx and OTC: Policy, Marketing, and Research Considerations
Hoy, Mariea Grubbs
- In:
Journal of public policy & marketing : JPP & M ; an …
13
(
1994
)
1
,
pp. 85-96
Persistent link: https://www.econbiz.de/10007091676
Saved in:
10
The Aad-Ab-PI Relationship in Children: The Impact of Brand Familiarity and Measurement Timing
Phelps, Joseph E.
;
Hoy, Mariea Grubbs
- In:
Psychology & marketing
13
(
1996
)
1
,
pp. 77-102
Persistent link: https://www.econbiz.de/10007002100
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