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CORPORATE STRATEGY - Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century
Balmer, John M.T.; Stuart, Helen; Greyser, Stephen A. - In: California management review : CMR 51 (2009) 3, pp. 6-23
Persistent link: https://www.econbiz.de/10008265426
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Towards a definitive model of the corporate identity management process
Stuart, Helen - In: Corporate communications : an international journal 4 (1999) 4, pp. 200-207
Persistent link: https://www.econbiz.de/10008715373
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Employee Identification with the Corporate Identity
Stuart, Helen - In: International studies of management and organization 32 (2002) 3, pp. 28-44
Persistent link: https://www.econbiz.de/10006764657