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Brand personality of retailers - an analysis of its applicability and its effect on store loyalty
Zentes, Joachim; Morschett, Dirk; Schramm-Klein, Hanna - In: The international review of retail, distribution and … 18 (2008) 2, pp. 167-184
Persistent link: https://www.econbiz.de/10007995113
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Guest editorial
Zentes, Joachim; Morschett, Dirk; Schramm-Klein, Hanna - In: The international review of retail, distribution and … 18 (2008) 2, pp. 129-132
Persistent link: https://www.econbiz.de/10007995116
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Der Einfluss der Internationalisierung auf die Supply Chain des Handels
Morschett, Dirk; Schramm-Klein, Hanna - In: Thexis : Fachzeitschrift für Marketing ; … 20 (2003) 3, pp. 48-52
Persistent link: https://www.econbiz.de/10006027591
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Entry Modes for Manufacturers’ International After-Sales Service: Analysis of Transaction-specific, Firm-specific and Country-specific Determinants
Morschett, Dirk; Schramm-Klein, Hanna; Swoboda, Bernhard - In: Management international review : mir ; journal of … 48 (2008) 5, pp. 525-550
Persistent link: https://www.econbiz.de/10008153525
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Moderating role of involvement in building a retail brand
Swoboda, Bernhard; Haelsig, Frank; Schramm-Klein, Hanna; … - In: International journal of retail & distribution management 37 (2009) 11, pp. 952-974
Persistent link: https://www.econbiz.de/10008318704
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Influence factors on the choice of a market entry strategy: A meta-analytic study on the decision between a wholly-owned subsidiary and a cooperative arrangement
Morschett, Dirk; Swoboda, Bernhard; Schramm-Klein, Hanna - In: Journal of business economics : JBE 78 (2008) 5, pp. 509-553
Persistent link: https://www.econbiz.de/10008344987
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An intersector analysis of the relevance of service in building a strong retail brand
Haelsig, Frank; Swoboda, Bernhard; Morschett, Dirk; … - In: Managing service quality : MSQ ; an international journal 17 (2007) 4, pp. 428-448
Persistent link: https://www.econbiz.de/10007750117
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Competitive strategies in retailing—an investigation of the applicability of Porter's framework for food retailers
Morschett, Dirk; Swoboda, Bernhard; Schramm-Klein, Hanna - In: Journal of retailing and consumer services 13 (2006) 4, pp. 275-288
Persistent link: https://www.econbiz.de/10007259886
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The Relationship between marketing performance, logistics performance and company performance for retail companies
Schramm-Klein, Hanna; Morschett, Dirk - In: The international review of retail, distribution and … 16 (2006) 2, pp. 277
Persistent link: https://www.econbiz.de/10007224241
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Influence factors on the choice of a market entry strategy: A meta-analytic study on the decision between a wholly-owned subsidiary and a cooperative arrangement
Morschett, Dirk; Swoboda, Bernhard; Schramm-Klein, Hanna - In: Journal of business economics : JBE 78 (2008) 5, pp. 509-552
Persistent link: https://www.econbiz.de/10008063369