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Marketing function and form: How functionalist and experiential architectures affect corporate brand personality
Raffelt, Ursula
;
Schmitt, Bernd
;
Meyer, Anton
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10010142557
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2
Zum Einfluss der Kognitiven Entwicklungsstufe auf die Relative Bedeutung von Exemplern und Beliefs: the impact of cognitive development on the relative impact on exemplar and belie...
Raffelt, Ursula
;
Bluemelhuber, Christian
;
Meyer, Anton
-
Solvay Brussels School of Economics and Management, …
-
2008
Persistent link: https://www.econbiz.de/10008585136
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