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2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota
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Marketing Science
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Transportation Research Part A: Policy and Practice
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Eine Analyse des Einflusses von Sales-promotion auf Kaufzeitpunkt- und Markenwahlentscheidung mit Hilfe der Ereignisanalyse unter schwerpunktmässiger Berücksichtigung konsumentensp...
Stoiber, Helmut
-
1996
Persistent link: https://www.econbiz.de/10004321156
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2
Das Entscheidungsverhalten der Konsumenten
Weinberg, Peter
-
1981
Persistent link: https://www.econbiz.de/10004756454
Saved in:
3
Regret und Kundenloyalität : Eine kausalanalytische Untersuchung potentieller Ursachen interindividueller Unterschiede im Regret-Erleben und deren auswirkungen im Konsumkontext
Wunderle, Simone
-
2006
Persistent link: https://www.econbiz.de/10004909841
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4
Unternehmensreputation : Corporate Social Responsibility als strategische Option für deutsche Automobilhersteller
Kirstein, Sandra
-
2009
Persistent link: https://www.econbiz.de/10004940574
Saved in:
5
Produktwissen und
Kaufentscheidung
: Einbeziehung des Produktwissens bei der Analyse von Kaufentscheidungen mit der Information-Display-Matrix
Lürssen, Jürgen
-
1989
Persistent link: https://www.econbiz.de/10004066156
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6
Die Wissenspräsentation des Konsumenten in der
Kaufentscheidung
: eine Strukturierung und Analyse komplexer Denkprozesse beim Weinkauf mit den Mitteln der computerunterstützten Inh...
Fröhlich, Klaus
-
1996
Persistent link: https://www.econbiz.de/10004306895
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7
Standortentscheidungen und Konsumentenverhalten : der Einfluss des Produktionsstandorts auf die Beurteilung eines neuen Automobils
Häubl, Gerald
-
1995
Persistent link: https://www.econbiz.de/10004309009
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8
Miete oder Eigentum? : die ökonomische Entscheidung über den Wohnungsbesitz
Aebersold, Andreas
-
1994
Persistent link: https://www.econbiz.de/10004204474
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9
Netzexternalitäten und strategisches Verhalten
Baake, Pio
-
1996
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10004310897
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10
Wirkung von Reputation zur Reduktion von Qualitätsunsicherheit
Büschken, Joachim
-
1999
Persistent link: https://www.econbiz.de/10004560809
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