Goal reversion in consumer choice
Year of publication: |
2013
|
---|---|
Authors: | Carlson, Kurt A. ; Meloy, Margaret G. ; Miller, Elizabeth G. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 39.2012/13, 5, p. 918-930
|
Subject: | Konsumentenpräferenzen | Consumer preferences | Kaufentscheidung | Purchase decision |
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