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Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
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The journal of consumer marketing
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Opinion-Leader
Maltzen, Ralf
;
Langner, Sascha
;
Eicher, David
- In:
Marketing-Journal : ein Magazin der Produktfamilie W & …
40
(
2007
)
4
,
pp. 6-7
Persistent link: https://www.econbiz.de/10007725304
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Social persuasion: targeting social identities through social influencers
Langner, Sascha
;
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 31-49
Persistent link: https://www.econbiz.de/10010070211
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3
Opinion-Leader
Scharnhorst, Ralf
;
Langner, Sascha
;
Fumagalli, Jean-Pierre
- In:
Marketing-Journal : ein Magazin der Produktfamilie W & …
39
(
2006
)
4
,
pp. 6-7
Persistent link: https://www.econbiz.de/10007224080
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Do Millennials read books or blogs? Introducing a media usage typology of the internet generation
Kilian, Thomas
;
Hennigs, Nadine
;
Langner, Sascha
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 114-125
Persistent link: https://www.econbiz.de/10009840659
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Viral Marketing : Wie sie Mundpropaganda gezielt auslösen und Gewinn bringend nutzen
Langner, Sascha
-
2007
-
2., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004909888
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Viral Marketing : Wie Sie Mundpropaganda gezielt auslösen und Gewinn bringend nutzen
Langner, Sascha
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2009
-
3., erweiterte Auflage
Persistent link: https://www.econbiz.de/10004945906
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