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The PDMA toolbook ... for new product development : [1]
2002
Persistent link: https://www.econbiz.de/10004752251
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The PDMA toolbook ... for new product development : 2
2004
Persistent link: https://www.econbiz.de/10004800813
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Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?
Chandrasekaran, Deepa; Tellis, Gerard J. - In: Marketing Science 27 (2008) 5, pp. 844-860
The authors study the takeoff of 16 new products across 31 countries (430 categories) to analyze how and why takeoff varies across products and countries. They test the effect of 12 hypothesized drivers of takeoff using a parametric hazard model. The authors find that the average time to takeoff...
Persistent link: https://www.econbiz.de/10008787589
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Advertising and the Diffusion of New Products
Horsky, Dan; Simon, Leonard S. - In: Marketing Science 2 (1983) 1, pp. 1-17
This paper examines the effects of advertising on the sales growth of new, infrequently purchased products. It is assumed that producer originated advertising serves to inform innovators of the existence and value of the new product while word-of-mouth communication by previous adopters affects...
Persistent link: https://www.econbiz.de/10008789768
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Three essays on the role of information structures on new product development strategies
Oraiopoulos, Nektarios - 2009
The new product development (NPD) process has been long conceptualized as an intense information processing task, yet several questions about the role of information in shaping NPD decisions remain open. For instance, the persistent representation of NPD decisions as a single decision-maker...
Persistent link: https://www.econbiz.de/10009475973
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Managing new product development within the SMEs
Maladzhi, Rendani Wilson - 2008
Product innovation has transformed the minds of business people because of its ability to increase productivity. Other … lowering the prices consumers have to pay. Product innovation if managed correctly will create wealth and reward risk-taking by … means of technological development throughout organisational processes. SMEs fail to manage product innovation because they …
Persistent link: https://www.econbiz.de/10009447179
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From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success
Garber, Tal; Goldenberg, Jacob; Libai, Barak; Muller, Eitan - In: Marketing Science 23 (2004) 3, pp. 419-428
innovative products, word of mouth and imitation play a significant role in the success of an innovation. Because word …
Persistent link: https://www.econbiz.de/10008787535
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МАРКЕТИНГОВЫЙ ПОДХОД К КАТЕГОРИИ КАНАЛОВ ГЛОБАЛЬНОЙ ДИФФУЗИИ ИННОВАЦИЙ
Черенков В.И. - In: Проблемы современной экономики (2012) 3, pp. 211-215
В статье показано, что множественные формы глобального распространения нового полезного знания, или диффузии инноваций, могут быть сведены к двум основным...
Persistent link: https://www.econbiz.de/10011238963
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ЭФФЕКТ ИННОВАЦИОННЫХ ПРОЦЕССОВ ГЕНЕРИРОВАНИЕ ДЕНЕЖНОГО ПОТОКА*
ПЕТРОВИЧ, ВОРОБЬЕВ ВАДИМ; … - In: ИЗВЕСТИЯ … (2012) 3, pp. 27-32
В статье предложена экономико-математическая модель потока инноваций. Рассматриваются модели замещения предыдущей инновации последующими, а также...
Persistent link: https://www.econbiz.de/10011221793
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Structural Holes, Innovation and the Distribution of Ideas
Cowan, Robin; Jonard, Nicolas - United Nations University-Maastricht Economic Research … - 2006
We model knowledge diffusion in a population of agents situated on a network, interacting only over direct ties. Some agents are by nature traders, others are by nature "givers": traders demand a quid pro quo for information transfer; givers do not. We are interested in efficiency of diffusion...
Persistent link: https://www.econbiz.de/10010712187