Pricing in the international takeoff of new products
Year of publication: |
2013
|
---|---|
Authors: | Chandrasekaran, Deepa ; Arts, Joep W. C. ; Tellis, Gerard J. ; Frambach, Rudolf T. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 3, p. 249-264
|
Subject: | International takeoff | Diffusion of innovations | New products | New product pricing | Level of data aggregation | Innovation | Innovationsdiffusion | Innovation diffusion | Produktentwicklung | New product development | Welt | World | Preismanagement | Pricing strategy |
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