Similar Search Results

The study of the effects of strategic orientations and marketing capabilities on marketing unit performance (Case study: Petrochemical Industry)

Dalvi, Mohammad Reza; Haery, Fariddeddin Allameh; … - In: International Journal of Academic Research in Business … 4 (2014) 2, pp. 21-33

The present investigation, titled as “A Study of the Effects of Strategic Orientations and Marketing Capabilities on the Performance of the Marketing Division”tries to examine a model which links the strategic orientations with the organization’s marketing performance through the mediating...

Persistent link: https://www.econbiz.de/10010751705

Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings

Saboo, Alok R.; Grewal, Rajdeep - In: Marketing Science 32 (2013) 1, pp. 70-88

Recognizing that initial public offerings (IPOs) represent the debut of private firms on the public stage, this study investigates how pre-IPO customer and competitor orientations (CCOs) affect IPO outcomes. Building on information economics, we propose that CCOs influence investors' sentiments...

Persistent link: https://www.econbiz.de/10010631258

Measuring level of market orientation for an Islamic microfinance institution case study of Amanah Ikhtiar Malaysia (AIM)

Kazemian, Soheil; Rahman, Rashidah Abdul; Ibrahim, Zuraeda - In: Qualitative Research in Financial Markets 6 (2014) October, pp. 258-277

Design/methodology/approach –This study aims to evaluate the current practices conducted based on in-depth interviews with 16 Amanah Ikhtiar Malaysia (AIM) medium-level managers who were selected randomly, including branch managers and operational officers. All of the interviewees have two...

Persistent link: https://www.econbiz.de/10010961758

Determinants of export performance in textile industries of Pakistan

Subhani, Muhammad Imtiaz - Volkswirtschaftliche Fakultät, … - 2008

This research is a correlation study of export performance determinants to investigate the interdependency between … independent (Increase of pricing strategy adaptation, Increase of export intensity, Firm's commitment to exporting, Export market … development, Export market competition, Past Pricing Strategy Adaptation, Past Export Performance Satisfaction, Past Export …

Persistent link: https://www.econbiz.de/10009647390

Customer Orientation and Sme export performance: Insights from Italian manufacturing firms

Simone, Novello; Jorge, Lengler; Pilar, Murias Fernandez - In: Micro & Macro Marketing (2013) 3, pp. 453-470

The purpose of this study is to advance knowledge of export literatureon Italian Smes. Given the striking changes that …

Persistent link: https://www.econbiz.de/10010743499

The relqual scale: a measure of relationship quality in export market ventures

Lages, Carmen; Lages, Cristiana Raquel; Lages, Luis Filipe - Faculdade de Economia, Universidade Nova de Lisboa - 2004

also reveal that relationship quality is positively and significantly associated with export performance. Suggestions for …

Persistent link: https://www.econbiz.de/10005456400

The Impact of Relational Variables on Export Performance: An Empirical Investigation in Australia and the UK

Styles, Chris; Ambler, Tim - In: Australian Journal of Management 25 (2000) 3, pp. 261-281

The impact of relational variables on export performance is tested across two countriesâ€”the UK and Australia. The key … data from the early stages of export ventures by small and medium sized enterprises (SMEs). The results support the … importance of social learning and relational variables to export performance. …

Persistent link: https://www.econbiz.de/10010769485