Exploring the linear and quadratic effects of customer and competitor orientation on export performance
Year of publication: |
2013
|
---|---|
Authors: | Lengler, Jorge Francisco ; Sousa, Carlos M. P. ; Marques, Catarina |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 30.2013, 5, p. 440-468
|
Subject: | Customer orientation | Competitor orientation | Export performance | Beziehungsmarketing | Relationship marketing | Export | Wettbewerbsstrategie | Competitive strategy |
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