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Coexistence et complémentarité entre vendeur virtuel ubiquitaire et vendeurs réels

Poncin, Ingrid; Ben Mimoun, Mohammed Slim - In: Revue gestion 2000 : actualités perfectionnements 28 (2011) 5, pp. 31-47

Persistent link: https://www.econbiz.de/10010012178

Coexistence et complémentarité entre vendeur virtuel ubiquitaire et vendeurs réels

Poncin, Ingrid; Ben Mimoun, Mohammed Slim - In: Revue gestion 2000 : actualités perfectionnements 28 (2011) 6, pp. 31-47

Persistent link: https://www.econbiz.de/10009826490

What's the point of Marketing anyway? The prevalence, temporal extent and implications of long-term market share equilibrium

Garnier, Marion; Macdonald, Emma K. - In: Journal of marketing management : MM 25 (2009) 9, pp. 867-875

Persistent link: https://www.econbiz.de/10008341117

The savvy French consumer: a cross-cultural replication

Garnier, Marion; Macdonald, Emma - In: Journal of marketing management : MM 25 (2009) 9, pp. 965-987

Persistent link: https://www.econbiz.de/10008440494

Le comportement multicanal du consommateur est-il une simple évolution ou constitue-t-il une véritable révolution ?

Poncin, Ingrid - In: Reflets et perspectives de la vie économique XLVII (2008) 2, pp. 43-51

This paper sums up the appearance of the internet and especially the multi-channel offer on consumer behaviour in Belgium and France. Does the multi-channel offer condition the new behaviour of the buyer or is the multi-channel offer the result of a consumer behaviour modification ? A study...

Persistent link: https://www.econbiz.de/10005237251

Commercials as Context for Other Commercials

Poncin, Ingrid; Derbaix, Christian - In: International journal of advertising : the quarterly … 38 (2009) 3, pp. 33-51

Persistent link: https://www.econbiz.de/10009976401

A good deal online: The Impacts of acquisition and transaction value on E-satisfaction and E-loyalty

Audrain-Pontevia, Anne-Françoise; N’Goala, Gilles; … - In: Journal of retailing and consumer services 20 (2013) 5, pp. 445-452

Persistent link: https://www.econbiz.de/10010142742

Études - Le placement de produits : un nouvel outil de persuasion de l'enfant consommateur ?

Poncin, Ingrid - In: Revue française du marketing (2007) 214, pp. 43-60

Persistent link: https://www.econbiz.de/10007938993

Commercials as Context for Other Commercials

Poncin, Ingrid; Derbaix, Christian - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 33-50

Persistent link: https://www.econbiz.de/10008303122

Les consommateurs face à la contrefaçon : une comparaison entre Belges et Français

Krémer, Florence; Viot, Catherine; Roux, André Le; … - In: Reflets et perspectives de la vie économique XLVII (2008) 2, pp. 61-70

In spite of its development, its width and its consequences on firms and brands, counterfeiting has received scarce attention in marketing research. The purpose of this article is to address counterfeiting from a consumer behavior standpoint. Based on a review of the relevant literature, an...

Persistent link: https://www.econbiz.de/10005553954