The savvy French consumer: a cross-cultural replication
| Year of publication: |
2009
|
|---|---|
| Authors: | Garnier, Marion ; Macdonald, Emma |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 25.2009, 9, p. 965-987
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