Perks, Keith J.; Farache, Francisca; Shukla, Paurav; … - In: Journal of Business Research 66 (2013) 10, pp. 1881-1888
With research focusing on corporate social disclosure mainly through websites and corporate reports, corporate social responsibility (CSR) communications remain an emerging field. However, little is known about CSR advertisements. Combining legitimacy theory and the theory of impression...