The effect of multi-level factors on MNEs' market entry success in a small emerging market
Year of publication: |
2013
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Authors: | Perks, Keith J. ; Hogan, Stephen P. ; Shukla, Paurav |
Published in: |
Asia Pacific journal of marketing and logistics. - Bradford : Emerald, ISSN 0954-7517, ZDB-ID 11747407. - Vol. 25.2013, 1 (4.1.), p. 131-143
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