Showing 1 - 10 of 39
Past researches have observed a shift in Organizational Commitment dimensions. This study takes a step further by validating the dimensionality of organizational commitment to change (OCC). Data was gathered through a survey using a structured questionnaire to public universities’...
Persistent link: https://www.econbiz.de/10008854174
The purpose of this study is to model the relationship of quality of work life factors and turnover intention among accounting professionals in Malaysia. Data was collected using a structured questionnaire gleaned from the literature. The data was analyzed using Smart Partial Least Squares a...
Persistent link: https://www.econbiz.de/10010949884
Persistent link: https://www.econbiz.de/10008418928
Persistent link: https://www.econbiz.de/10008928111
Building upon the ‘social exchange theory’ notion, this study hypothesized the moderating impact of leader--member exchange (LMX) on the relationship between two leadership styles and organizational commitment of employees. One hundred and fifty-six Malaysian executives voluntarily...
Persistent link: https://www.econbiz.de/10010619341
This qualitative study explores Pakistani children’s views regarding TV advertising and outlines the factors impacting their choice of snack brands. Thirty-six children from three schools were selected purposefully and qualitative dana was collected through focus group sessions held in...
Persistent link: https://www.econbiz.de/10011007034
This research is aimed at determining the attitudes with regard to advertising from the perspective of generational cohorts in Sarawak. A two-phase of study was conducted to firstly identify generational cohorts in the state and, secondly, to investigate the attitude of each cohort to...
Persistent link: https://www.econbiz.de/10011007093
E-banking is a recent phenomenon in Pakistan and is a relatively less investigated topic of academic research. This paper sets out to investigate the dimension of e-service quality in Pakistani banks. A quantitative approach was used to identify and capture the e-service dimensions in the...
Persistent link: https://www.econbiz.de/10010669646
This paper investigates the impact of language choice in a brand name on consumer’s response. This was measured based on three different language based brand names in the same product category (coffee). The brand names were Aik Cheong, Kopimas, and Power Root, representing Chinese, Malay, and...
Persistent link: https://www.econbiz.de/10010638826
This paper investigates the impact of language choice in a brand name on consumer’s response. This was measured based on three different language based brand names in the same product category (coffee). The brand names were Aik Cheong, Kopimas, and Power Root, representing Chinese, Malay, and...
Persistent link: https://www.econbiz.de/10010640634