Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...

High levels of product innovation activity are occurring through key companies leading and developing stakeholders networks. Thus, an innovating company will be always interested to know the degree to which component suppliers are willing to form partnerships by participating in its new products...

В статье выполнен краткий обзор существующих маркетинговых концепций. Рассмотрено влияние условий ведения бизнеса на выбор морскими компаниями маркетинговой...

This article explores a service-dominant (S-D) logic, service-ecosystems approach to studying value cocreation and the (re)formation of service systems. We outline the central premises of S-D logic and elaborate the concept of a service ecosystem to propose a framework that focuses on resource...

A little over a decade now, there have been sweeping procurement reforms in most developing countries. The orchestrators of these reforms - mostly the World Bank and other international financial institutions, have cited financial mismanagement and the lack of transparency in public financial...

The present study attempts to understand what makes hoarders agree to give their unwanted possessions away to charity. Our findings indicate that it is important for hoarders 1) to know the profile of the end-recipient (“who is the item going to?”) and 2) to be able to assess the legitimacy...

Higher education in the United States is rapidly moving toward a marketized model of service provision, one emphasizing marketing practices based upon relevance and student satisfaction. The results of the study reported herein suggest that such strategies may not ensure equal balance between...

This paper provides a knowledge-based strategic management of services model, with a view to emphasise an approach to gaining competitive advantage through knowledge, people and networking. The long-term evolution of the service organization is associated with the way in which the strategic...