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Erfolgreich verkaufen im B2B : Wie Sie Kunden analysieren, Geschäftspotenziale entdecken und Aufträge sichern
Sieck, Hartmut
-
2007
Persistent link: https://www.econbiz.de/10004909895
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2
Commitment in Geschäftsbeziehungen : Konzeptualisierung und Operationalisierung für das Business-to-Business-
Marketing
Saab, Samy
-
2007
Persistent link: https://www.econbiz.de/10004909957
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3
Churn-Management im B2B-Kontext : Eine empirische Analyse unter Berücksichtigung von hierarchischen Kundenstrukturen und heterogenem Kundenverhalten
Tecklenburg, Tim
-
2008
Persistent link: https://www.econbiz.de/10004910047
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4
Industrielle Verhandlungen : Empirische Untersuchung von Verhandlungsmacht und-interaktion in Einzeltransaktion und Geschäftsbeziehung
Geiger, Ingmar
-
2008
Persistent link: https://www.econbiz.de/10004910090
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5
Tarifwahlverhalten im Business-to-Business-Bereich : Empirisch gestützte Analyse am Beispiel Mobilfunktarife
Stingel, Susanne
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2008
Persistent link: https://www.econbiz.de/10004913416
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6
Kundenorientiert verkaufen im Technischen Vertrieb : Erfolgreiches Beziehungsmanagement im Business-to-Business
Rentzsch, Hans-Peter
-
2008
-
4., erweiterte Auflage
Persistent link: https://www.econbiz.de/10004919710
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7
Lernen in Standardisierungsprozessen : Eine Analyse der Etablierung technologischer Innovationen im Markt
Hellwig, Andrea
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2008
Persistent link: https://www.econbiz.de/10004919764
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8
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-
Marketing
Kleinaltenkamp, Michael
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2006
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2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004920166
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9
Praxisorientiertes Business-to-Business-
Marketing
: Grundlagen und Fallstudien aus Unternehmen
Werani, Thomas
-
2006
Persistent link: https://www.econbiz.de/10004920207
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10
Interaktive Markenführung : Der persönliche
Verkauf
als Instrument des Markenmanagements im B2B-Geschäft
Binckebanck, Lars
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2006
Persistent link: https://www.econbiz.de/10004882539
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