//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"und"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer responses to parodic...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
1,909
advertising
424
Advertising
311
consumer behaviour
260
Verbraucherverhalten
243
attitudes
214
Deutschland
203
Marketing
188
Attitudes
178
Consumer behaviour
157
Vereinigte Staaten
137
USA
96
Erfolg
65
Marktforschung
62
Anzeige
59
Recht
57
Consumer/Household Economics
56
Wettbewerb
56
Food Consumption/Nutrition/Food Safety
52
Absatz
51
Verbraucher
50
marketing
49
Economics
43
Planung
43
Consumer Behaviour
42
Aufsatzsammlung
41
ADVERTISING
40
Fernsehen
40
Internet marketing
40
Großbritannien
39
Demand and Price Analysis
38
Agribusiness
37
Internet
34
internet marketing
30
Industrie
28
China
27
Meinungspflege
26
media
26
Psychologie
25
Konsumentenverhalten
24
more ...
less ...
Online availability
All
Free
831
Undetermined
660
Type of publication
All
Article
2,296
Book / Working Paper
1,576
Other
27
Journal
5
Type of publication (narrower categories)
All
Dissertation u.a. Prüfungsschriften
43
Konferenzschrift
11
Thesis
10
Bibliografie enthalten
4
Bibliography included
4
Hochschulschrift
4
Wörterbuch
3
Arbeitspapier
2
Graue Literatur
2
Mehrbändiges Werk
2
Multi-volume publication
2
Non-commercial literature
2
Working Paper
2
Aufsatzsammlung
1
Ausstellungskatalog
1
Bibliographie
1
Collection of articles of several authors
1
Conference proceedings
1
Congress Report
1
Enzyklopädie
1
Festschrift
1
Katalog (z.B. Ausstellungskatalog)
1
Mikroform
1
Monografische Reihe
1
Nachschlagewerk
1
Reference book
1
Report
1
Sammelwerk
1
Series
1
Sonderdruck
1
more ...
less ...
Language
All
Undetermined
English
95,074
German
9,818
French
427
Polish
128
Spanish
110
Italian
85
Russian
59
Swedish
56
Danish
35
Dutch
31
Portuguese
26
Norwegian
24
Finnish
22
Hungarian
18
Romanian
13
Lithuanian
11
Slovak
11
Czech
8
Croatian
8
Serbian
7
Bulgarian
4
Multiple languages
3
Slovenian
3
Chinese
3
Arabic
2
Indonesian
2
Turkish
2
Afrikaans
1
Bosnian
1
Macedonian
1
Malay (macrolanguage)
1
Albanian
1
Ukrainian
1
more ...
less ...
Author
All
Bergler, Georg
14
Hundhausen, Carl
11
Richards, Timothy J.
8
Tapiero, Charles S.
8
Barrena Figueroa, Ramo
7
Brown, Mark G.
7
Kaiser, Harry M.
7
Lorimor, E. S.
7
Wendler, Eugen
7
Haseloff, Otto Walter
6
Lee, Jonq-Ying
6
Liaukonyte, Jura
6
Liu, Yizao
6
Loef, J.
6
Lopez, Rigoberto A.
6
Menrad, Klaus
6
Nilssen, Tore
6
Sanchez Garcia, Mercedes
6
Sørgard, Lars
6
Aaker, David A.
5
Anderson, Simon P.
5
Angehrn, Otto
5
Bass, Frank M.
5
Cowling, Keith
5
Estrada, Fernando
5
Fertig, Michael
5
Fluet, Claude
5
Grunert, Klaus G.
5
Jakobsson, Niklas
5
Johnson, Guillaume D.
5
Kotowitz, Y.
5
Mathewson, F.
5
Mayzlin, Dina
5
Metwally, M. M.
5
Sakkthivel, A.M.
5
Spiller, Achim
5
Wilhelm, Herbert
5
Zhu, Chen
5
Bogart, Leo
4
Conrad, Klaus
4
more ...
less ...
Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
65
C.E.P.R. Discussion Papers
37
European Association of Agricultural Economists - EAAE
32
Université Paris-Dauphine (Paris IX)
25
Institute for the Study of Labor (IZA)
18
EconWPA
15
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
15
Agricultural and Applied Economics Association - AAEA
14
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
12
Nationalekonomiska institutionen, Handelshögskolan
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
9
Center for Tobacco Control Research and Education, UC San Francisco
8
Fachgebiet für Marketing und management Nachwachsender Rohstoffe, Hochschule Weihenstephan-Triesdorf
7
Institut for Marketing og Organisation, Aarhus Universitet
7
London School of Economics (LSE)
7
Tilburg University, Center for Economic Research
7
Økonomisk institutt, Universitetet i Oslo
7
Department of Agricultural and Resource Economics, University of Connecticut
6
Florida Department of Citrus
6
HAL
6
National Research University Higher School of Economics
6
CTS - Centre for Transport Studies Stockholm (KTH and VTI)
5
Economic Research Service, Department of Agriculture
5
International Institute of Social and Economic Sciences
5
International Labour Organization (ILO), United Nations
5
Luxembourg Institute of Socio-Economic Research (CEPS/INSTEAD)
5
eSocialSciences
5
Centre for Research and Analysis of Migration (CReAM), University College London (UCL)
4
Charles H. Dyson School of Applied Economics and Management, Cornell University
4
Department of Economics, Oxford University
4
Department of Economics, University of Warwick
4
Department of Resource Economics and Environmental Sociology (REES), University of Alberta
4
Faculteit der Economische Wetenschappen en Bedrijfskunde, Vrije Universiteit
4
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
4
School of Economics, Universiteit Utrecht
4
Tinbergen Institute
4
Tinbergen Instituut
4
VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics
4
Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
4
more ...
less ...
Published in...
All
Marketing Science
86
MPRA Paper
63
CEPR Discussion Papers
39
Markenartikel : das Magazin für Markenführung
37
Jahrbuch der Absatz- und Verbrauchsforschung
31
Journal of marketing
31
Esomar congress
30
International advertising and marketing
30
Journal of advertising research
25
Economics Papers from University Paris Dauphine
24
Management Science
23
Journal of Business Ethics
21
Die Anzeige : d. Fachzeitschr. für Werbung
19
Wirtschaft und Werbung : WW ; Fachblatt für d. Werbeberufe ; Organ d. Fachorganisationen
18
Betriebs-Berater : BB
17
Handbuch des Werbeleiters
17
IZA Discussion Papers
17
Journal of Business Research
17
Journal of marketing research : JMR
17
Ifo Schnelldienst
16
Absatzwirtschaft
15
ERIM Report Series Research in Management
15
Kleiner Almanach der Marktforschung
15
Werbung im Ausland : Geschäftspraktische Hinweise zur werberischen Erschließung ausländischer Märkte
15
Business horizons
14
International Journal of Social Economics
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Marketing : ZFP ; journal of research and management
14
Ovidius University Annals, Economic Sciences Series
14
Mayschosser Gespräche : Fachtagung für Leiter von Kreditgenossenschaften
12
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
12
The American economic review
12
The journal of industrial economics
12
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
11
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
11
International Journal of Electronic Finance
11
Marketing Letters
11
Research in advertising. (5. Annual Conference of the Market Research Society, held in March 1962.)
11
International Journal of the Economics of Business
10
Journal of Consumer Policy
10
more ...
less ...
Source
All
RePEc
1,678
ECONIS (ZBW)
1,603
USB Cologne (EcoSocSci)
555
BASE
68
Showing
1
-
10
of
3,904
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Werbewirkung
, Mediawirkung : Problemstudie zur Frage nach der Generalisierbarkeit von Ergebnissen der Werbewirkungsforschung
Beike, Peter
-
19XX
Persistent link: https://www.econbiz.de/10001894229
Saved in:
2
Möglichkeiten unbewusst wirkender Industriegüter-
Werbung
Schuster, Helmut
-
1989
Persistent link: https://www.econbiz.de/10004071139
Saved in:
3
Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans
-
1992
Persistent link: https://www.econbiz.de/10004156905
Saved in:
4
Abwechslungsbedürfnis und
Werbewirkung
: Theoretische Überlegungen und experimentelle Prüfung
Dechêne, Christian Frédéric
-
2006
Persistent link: https://www.econbiz.de/10004909836
Saved in:
5
Externe Referenzpreise : Eine empirisch gestützte verhaltenswissenschaftliche Analyse
Eschweiler, Maurice
-
2006
Persistent link: https://www.econbiz.de/10004920176
Saved in:
6
Verbraucherspezifische Promotionwirkungen
Görtz, Gunnar
-
2006
Persistent link: https://www.econbiz.de/10004920275
Saved in:
7
Consuming visions : accumulation and display of goods in America ; 1880 - 1920
Bronner, Simon J.
(
contributor
)
-
1989
-
1. ed.
Persistent link: https://www.econbiz.de/10004082001
Saved in:
8
Advertising
, competition and consumer behaviour : public policy and the market
Fulop, Christina
-
1981
Persistent link: https://www.econbiz.de/10004008716
Saved in:
9
Consuming angels :
advertising
and Victorian women
Loeb, Lori A.
-
1994
Persistent link: https://www.econbiz.de/10004243673
Saved in:
10
Hard looks : masculinities, spectatorship and contemporary consumption
Nixon, Sean
-
1996
Persistent link: https://www.econbiz.de/10004317019
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->