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Choi, Hojoon
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International journal of advertising : the quarterly review of marketing communications
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Thinking and feeling products and utilitarian and value-expressive appeals in contemporary TV advertising: A content analytic test of functional matching and the FCB model
Choi, Hojoon
;
Yoon, Hye Jin
;
Paek, Hye-Jin
;
Reid, Leonard N.
- In:
Journal of marketing communications
18
(
2012
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2
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pp. 91-112
Persistent link: https://www.econbiz.de/10009842572
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Competing for consumer memory in television advertising: An empirical examination of the impacts of non-editorial clutter on brand memory in mega-event broadcasts
Jeong, Yongick
;
Kim, Yeuseung
;
Zhao, Xinshu
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
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pp. 617-641
Persistent link: https://www.econbiz.de/10009334275
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