Similar Search Results

30 Years of foreign direct investment to China: An interdisciplinary literature review

Fetscherin, Marc; Voss, Hinrich; Gugler, Philippe - In: International Business Review 19 (2010) 3, pp. 235-246

The purpose of this paper is to examine how scholarly research on foreign direct investment (FDI) to the People's Republic of China has evolved and been shaped using bibliometrics analysis of 422 journal articles published in 151 journals between 1979 and 2008 on that topic. The literature is...

Persistent link: https://www.econbiz.de/10009217135

Corporate Social Responsibility in Emerging Markets

Li, Shaomin; Fetscherin, Marc; Alon, Ilan; Lattemann, … - In: Management international review : mir ; journal of … 50 (2010) 5, pp. 635-655

Persistent link: https://www.econbiz.de/10008640573

The Main Determinants of Bollywood Movie Box Office Sales

Fetscherin, Marc - In: Journal of global marketing 23 (2010) 5, pp. 461-477

Persistent link: https://www.econbiz.de/10008722822

The effects of the country of brand and the country of manufacturing of automobiles: An experimental study of consumers' brand personality perceptions

Fetscherin, Marc; Toncar, Mark - In: International marketing review 27 (2010) 2, pp. 164-179

Persistent link: https://www.econbiz.de/10008406622

30 Years of foreign direct investment to China: An interdisciplinary literature review

Fetscherin, Marc; Voss, Hinrich; Gugler, Philippe - In: International business review : the official journal of … 19 (2010) 3, pp. 235-247

Persistent link: https://www.econbiz.de/10008409545

The determinants and measurement of a country brand: the country brand strength index

Fetscherin, Marc - In: International marketing review 27 (2010) 4, pp. 466-480

Persistent link: https://www.econbiz.de/10008435061

Corporate branding: an interdisciplinary literature review

Fetscherin, Marc; Usunier, Jean-Claude - In: European journal of marketing : EJM 46 (2012) 5, pp. 733-754

Persistent link: https://www.econbiz.de/10009974232

"WACHSGEGLÄTTETE STUTE" - BRANDING: Firmen sollten beim Gang nach China auf die Wahl des Markennamens achten.

Fetscherin, Marc - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 10, pp. 18-20

Persistent link: https://www.econbiz.de/10010024682

A study of visual puffery in fragrance advertising: Is the message sent stronger than the actual scent?

Toncar, Mark; Fetscherin, Marc - In: European journal of marketing : EJM 46 (2012) 1, pp. 52-73

Persistent link: https://www.econbiz.de/10009830302

The globalization of Chinese enterprises

Lattemann, Christoph; Alon, Ilan; Chang, Julian; … - In: Thunderbird international business review 54 (2012) 2, pp. 145-154

Persistent link: https://www.econbiz.de/10009834922