The effects of the country of brand and the country of manufacturing of automobiles: An experimental study of consumers' brand personality perceptions
| Year of publication: |
2010
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|---|---|
| Authors: | Fetscherin, Marc ; Toncar, Mark |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 27.2010, 2 (1.1.), p. 164-179
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