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1
Modern marketing theory : critical issues in the philosophy of marketing science
Hunt, Shelby D.
-
1991
Persistent link: https://www.econbiz.de/10004087657
Saved in:
2
Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt ; [Proceedings of the 10. Paul D. Converse Symposium held at the Univ. of Illinois,...
Andreasen, Alan R.
(
contributor
)
-
1979
Persistent link: https://www.econbiz.de/10004064481
Saved in:
3
Anwendungsbezogene
Marketing-Theorie
: Arbeitsmaterialien
Hesse, Jürgen
-
1990
-
2. Aufl.
Persistent link: https://www.econbiz.de/10004085628
Saved in:
4
Marketing im Spannungsfeld zwischen wissenschaftlichem Erkenntnisinteresse und praktischer Nutzbarkeit
Böttger, Christian
-
1993
Persistent link: https://www.econbiz.de/10004156328
Saved in:
5
Marketing theory : the philosophy of marketing science
Hunt, Shelby D.
(
contributor
)
-
1983
-
1. [Dr.]
Persistent link: https://www.econbiz.de/10004553720
Saved in:
6
Zur theoretischen Basis der Marketingwissenschaft : die Verknüpfung der neuen Institutionenökonomik mit dem integrativ-prozessualen Marketingansatz
Mattmüller, Roland
;
Tunder, Ralph
-
1997
Persistent link: https://www.econbiz.de/10004343021
Saved in:
7
Geschäftsbeziehungen zur Vermarktung von Systemtechnologien
Beinlich, Georg
-
1998
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10004352052
Saved in:
8
Eine austauschtheoretische Konzeption des Marketing-Instrumentariums als Beitrag zu einer allgemeinen
Marketing-Theorie
Steffenhagen, Hartwig
-
1999
Persistent link: https://www.econbiz.de/10004542280
Saved in:
9
Romancing the market
Brown, Stephen
(
contributor
); …
-
1998
Persistent link: https://www.econbiz.de/10004377907
Saved in:
10
Changing the course of marketing : alternative paradigms for widening marketing theory
Dholakia, Nikhilesh
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10004059945
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