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Messung und Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Ansatz
Möll, Thorsten - 2007
Persistent link: https://www.econbiz.de/10004909984
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Konsumentenverhalten in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja - 2007
Persistent link: https://www.econbiz.de/10004921201
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Der Zusammenhang zwischen Marken- und Konsumentenpersönlichkeit : Kausalanalytische Untersuchung am Beispiel von Jugendlichen
Schlagentweith, Dirk - 2009
Persistent link: https://www.econbiz.de/10004929993
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Verbraucherschutz durch Produktkennzeichnung : Gutachten im Auftrag des Bundesministeriums für Wirtschaft (Forschungsauftrag Nr. 24/94)
Rubik, Frieder; Weskamp, Cornelia - 1996
Persistent link: https://www.econbiz.de/10004325363
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L'effetto country of origin sull'intenzione d'acquisto del consumatore: una literature review
Vianelli, Donata; Marzano, Fabio Claudio - Dipartimento di Scienze Economiche, Aziendali, … - 2012
The aim of this study is to provide a literature review on the influence of the country of origin effect (COO) on consumer behavior. Despite the high number of studies carried out on COO since the Sixties, many issues are still discussed in the literature and several research questions should be...
Persistent link: https://www.econbiz.de/10010540150
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Herkunftsbezeichnungen als präferenzdeterminierende Faktoren : eine internationale Studie bei langlebigen Gebrauchsgütern
Hausruckinger, Gerhard - 1993
Persistent link: https://www.econbiz.de/10000857126
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How the 'made in' can influence the eco-equality assessment of a product: An experimental study on the case of the European Ecolabel
Dekhili, Sihem; Achabou, Mohamed Akli - Institut de Préparation à l'Administration et à la … - 2014
This research explores the country of origin effect on the evaluation of ecolabelled products. Findings from experimentation indicate that the mention of a country of origin with favorable image in terms of sustainable development has a neutral effect on the evaluation of an ecolabelled product....
Persistent link: https://www.econbiz.de/10010860484
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Towards greater understanding of ecolabel effects: the role of country of origin
DEKHILI, Sihem; ACHABOU, Mohamed Akli - Institut de Préparation à l'Administration et à la … - 2014
This research explores the country of origin effect on the evaluation of ecolabelled products. Findings from experimentation indicate that the mention of a country of origin with favorable image in terms of sustainable development has a neutral effect on the evaluation of an ecolabelled product....
Persistent link: https://www.econbiz.de/10010930516