Do halal certification country of origin and brand name familiarity matter?
Year of publication: |
2014
|
---|---|
Authors: | Rios, Rosa E. ; Riquelme, Hernan E. ; Abdelaziz, Yasser |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 26.2014, 5, p. 665-686
|
Subject: | Country of origin | Halal certification | Halal product | Sharia compliant | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Islam |
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